Instagram, the post card social media tool

I recently jointed the Instagram community to see what it was all about. Since I’m a writer, and not a photographer, it’s not much to me. I constantly feel as though I’m looking for something more when using the social media tool. If you’re considering getting your feet wet with Instagram as a personal user and not as part of a company or brand, here’s what I’ve picked up:

Short and sweet

Instagram is the post card version of messages. It’s all about the money shot. Take an amazing picture or video that captures a moment and share it with your followers. Adding hashtags simply makes it easier for others to fall upon your post. You can create a collage of several pics into one post. You can also caption, comment (similar to Facebook) and tag people.

Instagram logo

Instagram logo

Don’t forget to apply filters

Millennials are great at enhancing the truth for the online world or letting ‘followers’ see them as they want to be seen, not as they truly are. Instagram filters make it really simple to spruce up an otherwise ordinary pic. Going beyond the black and white options, you can intensify or dull colours, add textures and blur backgrounds. I get the feeling it’s like plastic surgery for your online persona but I’m not yet keen on the etiquette of Instagram.

Link it up

If you’re using Instagram, chances are you have dipped your Social Media toes into other waters. Instagram plays well with other sites, like Facebook and Twitter. Be sure to go through your settings if you don’t want all of your posts to be re-created on more frequented profiles or vice-versa, automatically update your profile with Instagram posts for a seamless presence, if that’s important to you.


With all that out of the way, there is some delicious eye-candy on Instagram. Nature in all its glory, faces, places, food, cats, dogs, manicures, cars, internet memes, you name it. If you’re looking for visual inspiration you’ll be amazed.

And don’t forget to follow me!


About Jennifer Stern

Blogger, writer, mother, daughter, wife - I'm firmly planted in the sandwich generation. I've spent years writing about technology and how to use it in the business world. Now I'm turning my vocation into passion and writing for a greater audience, those who can most benefit from convenience but who may be tech-shy. Welcome to Digital Seniors!